Master bloggers all have one thing in common. They all have relentless ambition when it comes to creating content.
There’s only one way that you can overtake them. Repurposing content to maximise your reach and dominate your niche.
What is Blog Content Repurposing?
Content repurposing (also known as blog repurposing) is using material/content you have already created, such as an article, and using it to create more content.
This could be changing an article into a twitter thread, an infographic, ebook, IndieHacker post, Instagram quote, social media caption, and much more revealed below.
Repurposing content helps you stay active, fresh, and always growing.
But how do you actually go about repurposing content? The best thing to use (he says biasedly) is Spread as we help you to automate content repurposing as much as humanly possible (95% at least!) Why should you actually repurpose blog content?
Creating content takes a lot of time. I’m sure you know this. This actual blog post took days if not weeks to complete - I understand your struggle.
You create, you post. You create, you post. You create, you post. This perpetual circle goes on and on and on. You get the picture…
We all create article after article without making the most out of every piece of content. You only create content to get traffic, which in turn creates sales. If you only use ‘one’ piece of content as just ‘one’ piece of content, you’re missing out on over 50% of that article's potential traffic - and the best part is repurposing is the easiest bit (with Spread). You’ve already done the hard part.
How do you actually repurpose blog content? (+ Social media example)
It depends on what you want to repurpose your blog content into... and there are many options.
As mentioned earlier you can repurpose blog content into a twitter thread, ebook, IndieHacker post, forum post, social media caption, twitter quote, instagram quote, the list is practically endless.
Spread currently automates turning blog posts into twitter threads so that’s what we’ll focus on for this in depth example.
Step 1. Sign in or register with Spread by clicking this link. Step 2. Link your twitter account in the dashboard.
Step 3. Click the "content" tab on the left hand side and then "upload blog".
Step 4. Copy and paste your blog into the text editor. (Or use a transcript generated from your youtube video or podcast). Click "Twitter" on the bottom left to turn it into a twitter thread.
Step 5. Take any bits out you don’t want and sort out some of the ‘spacing’ Step 6. Add in your first “introduction tweet” and add in your final “CTA Tweet”
Step 7. Scroll down to "post" and click it when you are ready.
Done. You now have a very detailed and explanatory Twitter thread that is ideal for your followers.
Soon Spread will also be able to create a list of standalone coherent quotes from your blog post that can be scheduled onto your twitter feed throughout the year. Stay tuned for that.
Perhaps repurposing blog content into twitter threads, isn’t your thing…
10 Examples on how to repurpose blog content today
1. Twitter thread
As mentioned above you can turn your blog post into a Twitter thread easily using Spread. Copy and paste the blog and watch Spread instantly transform it into a twitter thread.
2. Social media caption
Semi-similar to the above, you can use your blog post (especially the intro) as a caption for your latest social media post. Such as for Linkedin and Instagram. Simply copy and pasting your intro into the caption along with a CTA will do wonders.
A longer but more rewarding process of repurposing blog content is transforming single or multiple blog posts into an ebook. This may take some time and require you to use tools such as [Kotobee](https://blog.kotobee.com/turn-blog-ebook/). This tool allows you to turn blog posts into ebooks almost automatically… Spread will catch up one day ;)
4. IndieHacker post
Similar to other examples of repurposing blog content for social media. IndieHacker’s is a prime example of where blog content can go semi viral. If you have the right sort of content then you can really become ‘king of the nerds’ for a day. However, any business that has a blog will do extremely well posting here.
Copy and paste your blog post into a ‘new post’ on the IndieHakcers site (after you sign up for an account - which is free and easy to do).
5. Bullet point
Bullet point down (in evernote) all the main points you want readers to take home from your blog post. Screenshot it and use it as a social media post. This is very valuable to readers who don’t have time to read all 5000 words of your article, but still need the main points.
You can also use Spread to turn this bullet point list into a Twitter thread too. Repurposing repurposed content… it’s my heaven.
6. Forums and Reddit
Microblogging consists of taking a blog post and removing the fluff from it. Keep the main points, but reduce the overall word count. Then post it to all relatable forums, and reddit (another social media site that’s ideal for repurposed content).
Reddit and forums catch on to people who are purely promoting content. So make it as genuine and real as you can. Microblogging is an art form. Too many words and it looks like a simple copy and paste, too little words it looks like a promotion.
7. Guest posting
You can also use your microblog for guest posting on other sites and blogs. Don’t be afraid to share that content through guest posts. If it’s valuable then many audiences will eat it up, not just your own.
Attempt to turn your blog posts into checklists. If you’re writing an article on SEO best practices explained. Then take the main points/things the reader needs to know/do and use this as a checklist. This checklist can even be used as a lead magnet.
9. Medium importing
Medium.com is the biggest and arguably the best place to find written content online anywhere. Medium has 100,000’s of users dying to get the best blog content every day on their discovery page.
Medium has this insane trick that not many people know. It’s called [importing a story]. Which you can find out exactly how to do this here:
Enter in the html link of your blog post and Medium will recreate the post within its editor, which you can then post to the hundreds of thousands of people subscribed to Medium.
Through the use of canonical links they take away 0 SEO juice from you too, so you still rank on the top of Google, even with your article being published through Medium.
10. Hackernoon and Medium publishers
There are many giant ‘blog feeds’ out there that WANT your content and need it in order to survive. One example is Hackernoon that is a tech website dedicated to delivering the newest information from inside the tech bubble. Sites like these are community-driven in the sense that you send your content, which they then selectively publish to their site and homepage for the million daily readers.
This is also the same for Medium Publishers, where you can be invited to or request to join publishing groups that you can then post within to their specific following.
You want to find as many of these that you can, which is relatively easy by searching “Medium publishers [enter niche]”
I am very happy that this article was so informative that you read to the very last sentence. I want you to leave knowing that the information you have just read was genuine and created by the founder of Spread (Louis).
All sources and inspiration are stated below each paragraph, please check out every credible source you wish to.
We’ll see you again soon.